To get started, select a Custom Skincare Kit. Each kit includes a free skin test (ships first) and your choice of custom formulas made with only the cleanest ingredients.

To get started, select a Custom Skincare Kit. Each kit includes a free skin test (ships first) and your choice of custom formulas made with only the cleanest ingredients.
75% of consumers are using the wrong skincare. Our simple & effective skin test takes the guesswork out of finding skincare that works for you.
Our skin experts craft your formulas with clean, plant-based ingredients that target your skin concerns and support overall skin health.
We deliver your personal skincare right to your front door. And as your skin needs & goals change over time, so do your custom formulas.
Formulated with key active ingredients specifically for your skin needs & goals.
All of our formulas are vegan, cruelty-free, paraben-free, sulfate-free, phthalate-free and mineral oil-free.
Made with prebiotics and postbiotics to help nourish your skin’s microbiome and support a healthy skin barrier
Bottled in recyclable glass and sugarcane-based tubes, packaged with FSC certified paper.
My skin has never been this soft! I noticed an improvement immediately, and my set is now part of my daily skincare routine. I think they made such an impact because of the skin test.
The serum is next level. It makes my skin so glowy — I love it!
I fell in love with the serum. This product helps keep my skin perfectly balanced by providing it with the hydration it needs. It absorbs quickly into my skin and I never feel or look greasy. I'm just left with a healthy glow, definitely one of my holy grail products!
My skin is so soft from the serum that I literally can't stop touching my face. I know I’m not supposed to touch my face all day but it’s THAT soft! All of my formulas are lightweight, but I can still feel the difference on my skin.
I love that the products are clean and contain the perfect combination of ingredients that my skin needs.
We'll mail the skin test kit directly to you, and you can complete it at home whenever you are ready. No need to mail anything back to us — just log your results in your Pure Culture account.
Our products are designed for the majority of common skin needs and goals. Dark spots? Yep. Aging? Absolutely. But, we're still working to develop formulas for acne-prone skin. If this is your primary concern, hang tight and we'll have something for you in the future.
For skin conditions that typically require medical care, such as eczema or rosacea, we recommend you seek extended care from a medical professional.
If you don't love it, contact us within 30 days for a complimentary reformulation or refund.