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The best skincare starts with you

We start with a comprehensive skin analysis exploring your unique skin goals, skin condition, lifestyle and environment. And unlike other custom products, we give you the tools you need to test your skin.

Let’s start with your top two skin goals. We'll prioritize these goals when customizing your skincare formulas and routine to give you the results you're looking for:

Fine lines and wrinkles

Skin firmness and elasticity

Rough texture or dry patches

Dark spots or uneven skin tone

Skin irritation, redness or sensitivity

Once we've made noticeable progress on your top skin goals, we'll tackle the rest.

What about other skin goals like acne or eczema?

Skin barrier test
This test measures the health of your skin barrier—your skin’s best line of defense against daily stressors like UV light and pollution. A healthy skin barrier is crucial in keeping skin hydrated, firm and glowing.

Skin condition test
Instead of just asking for your skin type, we use this test to measure skin hydration on your cheek and forehead. It gives us a more complete picture of your skin type, condition and unique needs.

Microbiome analysis
Similar to your gut, your skin needs an optimum level of good bacteria to look (and feel) its best. This test measures skin health based on the diversity of microbes found in your skin.

For skincare to truly work, the products need to match your unique lifestyle and environment. We’ll get to know all about your daily routine, with questions like:

  • What types of food do you eat
  • How much sun exposure do you get each day?
  • How many hours of sleep do you get a night?

And, we’ll take into account where this all happens so that we can adjust your formulas and routine for environmental factors like pollution, UV index and humidity.

Glow with skincare made for you

We create a complete routine of custom products formulated with clean, effective ingredients to support your skin needs. You’ll love the results.

Get Started

FAQs

The key to effective products is understanding what your skin really needs, which is why we created the at-home skin test to learn about your skin. Along with the information shared in your skin profile, your skin test allows us to choose ingredients that help you reach your skin goals, achieve a healthy barrier, and build a flourishing microbiome.

Still curious why self-reporting isn’t enough? Well, part of what we test for (barrier health and skin condition) are immeasurable to the naked eye.

We also test for skin type, because we’ve found that only 25% of our customers correctly identify their skin type. Many of these people have historically used the wrong type of products for years, and the skin test allows us to change their skincare narratives with formulas that finally support their skin needs.

Our formulas prioritize skin health to help naturally combat aging, irritation and other damage, rather than finding short term solutions for common skin concerns.

All of our custom formulas have an optimal pH and are made with ingredients to rebalance your microflora and build a healthy skin barrier. That’s because to us, the most important indicators of skin health are a thriving microbiome and a strong, effective skin barrier:

- Your skin barrier is part of the top layer of your skin. When it’s in good shape, it effectively retains moisture, naturally exfoliates and protects your skin from irritants, allergens, and aggressors like sun and pollution.

- Your microbiome is your first line of defense against pollutants that can damage the skin barrier. You need various good bacteria strains present to keep your microbiome functioning effectively, and the byproducts of beneficial microflora also help strengthen your skin barrier.

Our formulas are designed for the majority of common skin types. Currently we offer skincare customized for:
- Dry skin
- Normal skin
- Oily skin
- Combination skin
- Sensitive skin
- Skin stressed by pollutants or irritants

We are still working to develop skincare routines for acne-prone skin types, which will be ready soon. If this is your primary concern and you'd like to be notified when these formulas become available, please sign up for our email list here.

For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us at support@pureculturebeauty.com.

Skincare does not need to be complicated, but it does need a few basic steps. We believe the minimum is three steps: cleanse, treat and hydrate.

We specifically design our formulas to complement each other and work together for optimal skin health and results:

1. Cleanse: Starting with a microbiome-friendly cleanser optimized for your skin type gently cleanses and removes makeup, without stripping skin, leaving your skin pH balanced and ready to absorb the benefits of the next steps.

2. Treat: The serum is a treatment step customized to address your skin goals and feed your skin with the beneficial nutrients it needs. Your formula is designed to absorb quickly for ultimate skin nourishment and to help build your overall skin health.

3. Hydrate: The final part of your routine is protective moisturizer to seal in the benefits of your serum, while helping to strengthen your skin barrier and microbiome. Our formulas are optimized to hydrate for your skin condition, and are intentionally lightweight so they sink into the deeper layers of your skin.

If we believe your skin needs more, we may recommend additional steps to your routine. We offer a custom serum as an option in case you are not ready to commit to an entire regimen. But for best results, we recommend the three-step skincare kit.

Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For comparison, the US FDA has banned fewer than 50 ingredients and the European Union has banned approximately 1,300.

Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:

1. Safety: Did you know that your skin has the potential to absorb products into your bloodstream? Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.

2. Sustainability: We only source ingredients and materials that are made in a sustainable way. Our formulas are designed by skin experts in San Francisco and Toronto, and customized in environmentally-friendly labs.

3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.

4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.

The key to effective products is understanding what your skin really needs, which is why we created the at-home skin test to learn about your skin. Along with the information shared in your skin profile, your skin test allows us to choose ingredients that help you reach your skin goals, achieve a healthy barrier, and build a flourishing microbiome.

Still curious why self-reporting isn’t enough? Well, part of what we test for (barrier health and skin condition) are immeasurable to the naked eye.

We also test for skin type, because we’ve found that only 25% of our customers correctly identify their skin type. Many of these people have historically used the wrong type of products for years, and the skin test allows us to change their skincare narratives with formulas that finally support their skin needs.

Our formulas prioritize skin health to help naturally combat aging, irritation and other damage, rather than finding short term solutions for common skin concerns.

All of our custom formulas have an optimal pH and are made with ingredients to rebalance your microflora and build a healthy skin barrier. That’s because to us, the most important indicators of skin health are a thriving microbiome and a strong, effective skin barrier:

- Your skin barrier is part of the top layer of your skin. When it’s in good shape, it effectively retains moisture, naturally exfoliates and protects your skin from irritants, allergens, and aggressors like sun and pollution.

- Your microbiome is your first line of defense against pollutants that can damage the skin barrier. You need various good bacteria strains present to keep your microbiome functioning effectively, and the byproducts of beneficial microflora also help strengthen your skin barrier.

Our formulas are designed for the majority of common skin types. Currently we offer skincare customized for:
- Dry skin
- Normal skin
- Oily skin
- Combination skin
- Sensitive skin
- Skin stressed by pollutants or irritants

We are still working to develop skincare routines for acne-prone skin types, which will be ready soon. If this is your primary concern and you'd like to be notified when these formulas become available, please sign up for our email list here.

For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us at support@pureculturebeauty.com.

Skincare does not need to be complicated, but it does need a few basic steps. We believe the minimum is three steps: cleanse, treat and hydrate.

We specifically design our formulas to complement each other and work together for optimal skin health and results:

1. Cleanse: Starting with a microbiome-friendly cleanser optimized for your skin type gently cleanses and removes makeup, without stripping skin, leaving your skin pH balanced and ready to absorb the benefits of the next steps.

2. Treat: The serum is a treatment step customized to address your skin goals and feed your skin with the beneficial nutrients it needs. Your formula is designed to absorb quickly for ultimate skin nourishment and to help build your overall skin health.

3. Hydrate: The final part of your routine is protective moisturizer to seal in the benefits of your serum, while helping to strengthen your skin barrier and microbiome. Our formulas are optimized to hydrate for your skin condition, and are intentionally lightweight so they sink into the deeper layers of your skin.

If we believe your skin needs more, we may recommend additional steps to your routine. We offer a custom serum as an option in case you are not ready to commit to an entire regimen. But for best results, we recommend the three-step skincare kit.

Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For comparison, the US FDA has banned fewer than 50 ingredients and the European Union has banned approximately 1,300.

Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:

1. Safety: Did you know that your skin has the potential to absorb products into your bloodstream? Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.

2. Sustainability: We only source ingredients and materials that are made in a sustainable way. Our formulas are designed by skin experts in San Francisco and Toronto, and customized in environmentally-friendly labs.

3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.

4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.

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