We'll mail the skin test kit directly to you, and you can complete it at home whenever you are ready. No need to mail anything back to us — just log your results in your Pure Culture account.
When it comes to caring for your skin, there’s no one-size-fits-all solution.
The best skincare starts with you
We start with a comprehensive skin analysis exploring your unique skin goals, skin condition, lifestyle and environment. And unlike other custom products, we give you the tools you need to test your skin.
Glow with skincare made for you
We create a complete routine of custom products formulated with clean, effective ingredients to support your skin needs. You’ll love the results.
Get StartedFAQs
The key to effective products is understanding what your skin really needs, which is why we created the at-home skin test. Along with information from your skin profile, your skin test allows us to choose ingredients that help you reach your skin goals and improve your skin health.
Still curious why self-reporting isn’t enough? Well, part of what we test for (barrier health and skin condition) are immeasurable to the naked eye.
We also test for skin type, because we’ve found that only 25% of our customers correctly identify their skin type. Many of these people have historically used the wrong type of products, and the skin test allows us to create formulas that finally support their skin needs.
Our formulas prioritize skin health to help naturally combat aging, irritation and other damage, rather than settling for short term solutions.
Our custom formulas have an optimal pH and are made with ingredients to rebalance your microflora and build a healthy skin barrier. To us, the most important indicators of skin health are a thriving microbiome and a strong, effective skin barrier:
- Your skin barrier is part of the top layer of your skin. When it’s in good shape, it effectively retains moisture, naturally exfoliates and protects against irritants, allergens, pollutants and sun damage.
- Your microbiome is your first defense against damage to the skin barrier. You need various good bacteria strains present to keep your microbiome functioning effectively, and the byproducts of these beneficial microflora help strengthen your skin barrier.
Our formulas are designed for the majority of common skin types.
We offer skincare customized for:
- Dry skin
- Normal skin
- Oily skin
- Combination skin
- Sensitive skin
- Skin stressed by pollutants or irritants
- Acne-prone skin
For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us.
Skincare does not need to be complicated, but it does need a few basic steps. We believe the minimum is three steps: cleanse, treat and hydrate. We design our formulas to work together for optimal skin health and results:
1. Cleanse: Your microbiome-friendly cleanser is optimized for your skin type to gently cleanse and remove makeup, without stripping. It leaves skin pH balanced and ready for the next steps.
2. Treat: Your serum is a treatment customized for your skin goals. Our formulas absorb quickly and help nourish your overall skin health while addressing your skin concerns.
3. Hydrate: Your moisturizer hydrates for your skin condition and helps protect against pollution damage. It works on strengthening your skin barrier and microbiome, and is intentionally lightweight to sink into the deeper layers of your skin.
We may recommend additional steps to your routine if we believe your skin needs more. We offer a custom serum option in case you're not ready to commit to an entire routine, but we recommend the three-step skincare kit for the best results.
Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For context, the EU has banned about 1,300 ingredients and the US FDA has banned less than 50.
Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:
1. Safety: Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.
2. Sustainability: We only source ingredients and materials that are made in a sustainable way.
3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.
4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.
The key to effective products is understanding what your skin really needs, which is why we created the at-home skin test. Along with information from your skin profile, your skin test allows us to choose ingredients that help you reach your skin goals and improve your skin health.
Still curious why self-reporting isn’t enough? Well, part of what we test for (barrier health and skin condition) are immeasurable to the naked eye.
We also test for skin type, because we’ve found that only 25% of our customers correctly identify their skin type. Many of these people have historically used the wrong type of products, and the skin test allows us to create formulas that finally support their skin needs.
Our formulas prioritize skin health to help naturally combat aging, irritation and other damage, rather than settling for short term solutions.
Our custom formulas have an optimal pH and are made with ingredients to rebalance your microflora and build a healthy skin barrier. To us, the most important indicators of skin health are a thriving microbiome and a strong, effective skin barrier:
- Your skin barrier is part of the top layer of your skin. When it’s in good shape, it effectively retains moisture, naturally exfoliates and protects against irritants, allergens, pollutants and sun damage.
- Your microbiome is your first defense against damage to the skin barrier. You need various good bacteria strains present to keep your microbiome functioning effectively, and the byproducts of these beneficial microflora help strengthen your skin barrier.
Our formulas are designed for the majority of common skin types.
We offer skincare customized for:
- Dry skin
- Normal skin
- Oily skin
- Combination skin
- Sensitive skin
- Skin stressed by pollutants or irritants
- Acne-prone skin
For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us.
Skincare does not need to be complicated, but it does need a few basic steps. We believe the minimum is three steps: cleanse, treat and hydrate. We design our formulas to work together for optimal skin health and results:
1. Cleanse: Your microbiome-friendly cleanser is optimized for your skin type to gently cleanse and remove makeup, without stripping. It leaves skin pH balanced and ready for the next steps.
2. Treat: Your serum is a treatment customized for your skin goals. Our formulas absorb quickly and help nourish your overall skin health while addressing your skin concerns.
3. Hydrate: Your moisturizer hydrates for your skin condition and helps protect against pollution damage. It works on strengthening your skin barrier and microbiome, and is intentionally lightweight to sink into the deeper layers of your skin.
We may recommend additional steps to your routine if we believe your skin needs more. We offer a custom serum option in case you're not ready to commit to an entire routine, but we recommend the three-step skincare kit for the best results.
Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For context, the EU has banned about 1,300 ingredients and the US FDA has banned less than 50.
Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:
1. Safety: Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.
2. Sustainability: We only source ingredients and materials that are made in a sustainable way.
3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.
4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.