Skip to Main Content

Custom Serum

(46)
or 4 interest-free installments of by

Custom Serum

(46)
or 4 interest-free installments of by

This made-for-you serum is a simple, yet powerful way to elevate your skincare. Whether you want to brighten, tighten, soothe, smooth, protect or prevent, we’ll formulate your serum with clean, proven ingredients to help achieve your skin goals. You’ll love the results, guaranteed.

Fine lines and wrinkles
Rough texture or dry patches
Irritation, redness or sensitivity
Firmness and elasticity
Dark spots or uneven skin tone
This product is SOLD OUT.
IN THIS SET:
Free At-Home Skin Test – $25 Value
This quick and easy test measures your skin type, condition and barrier health from the comfort of home — no need to mail anything back to us. We’ll ask about your lifestyle, environment and skin goals, too. Learn more about our skin analysis.
Custom Serum (0.5 fl oz)

Your serum is specifically formulated to target your skin goals, while supporting your skin needs. We craft your formula using clean, proven ingredients, in just the right amounts to make tangible progress towards your dream complexion.

Our serums are:

  • Customized to your unique skin needs and goals
  • pH balanced + microbiome friendly
  • Made with all-natural, non-comedogenic, plant-based ingredients
  • Free of parabens, sulfates, phthalates, mineral oil. Cruelty-free, too
  • Fast-absorbing, with an innovative matte finish to leave your skin feeling nourished and soft
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·

Finding the right skincare is a really personal process. Pure Culture Beauty makes products specifically for you and your skin’s needs.

– @aishabeau

Finding the right skincare is a really personal process. Pure Culture Beauty makes products specifically for you and your skin’s needs.

– @aishabeau

How it works

1 Order your Custom Serum kit.

2 Test your skin at home, no need to mail anything back.

3 We’ll customize formulas for your skin, and deliver them right to your door.

Testimonials

Boost your serum results

Prep your skin with a custom, sulfate-free cleanser so it’s ready to fully absorb the benefits of your serum. Then top it off with a pH balanced, microbiome friendly moisturizer — made just for you. Cleanse. Treat. Hydrate. Glow. Repeat. ✨

Try the full set for $125$100
or 4 interest-free installments of by

FAQs

Our skincare is formulated to help you make progress toward your personal skin goals. You’ll tell us your top priorities in your skin analysis so that our skin experts can optimize your formulas. And when your priorities change, we’ll change your routine, too.

The skin concerns we currently work on include:
- Fine lines & wrinkles
- Loss of firmness & elasticity
- Hyperpigmentation & dark spots
- Uneven skin tone
- Dry skin & rough patches
- Irritation & sensitivity
- Dullness
- Pollution damage & protection

In addition to the skin goals you choose to work on, our formulas go above and beyond with universally beneficial ingredients. We always include microbiome-friendly, functional ingredients to help boost overall skin health.

To gain comprehensive insight into your unique skin needs, the formulas we personalize for you start with a two-part skin analysis:

1. The skin profile includes a series of questions about your skin goals, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account.

2. The at-home skin test will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).

We’ve been in the skincare industry long enough to know that the one-size-fits-all approach just doesn’t work. That’s why we’ve flipped the industry’s standard - instead of starting with a product, we start with YOU.

Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For comparison, the US FDA has banned fewer than 50 ingredients and the European Union has banned approximately 1,300.

Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:

1. Safety: Did you know that your skin has the potential to absorb products into your bloodstream? Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.

2. Sustainability: We only source ingredients and materials that are made in a sustainable way. Our formulas are designed by skin experts in San Francisco and Toronto, and customized in environmentally-friendly labs.

3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.

4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.

Our skincare products are overall safe to use, but the best way to be sure is to contact our skin experts at support@pureculturebeauty.com.

Please note that our skincare does not contain SPF. We recommend applying mineral sunscreen (look for zinc oxide and/or titanium dioxide only) before you head outdoors, and reapplying regularly during prolonged sun exposure. Wearing a hat is a great way to give your skin an extra layer of protection, too.

After purchasing the custom serum and completing your skin analysis, you will be able to review all of the formulas we recommend for your skin.

Your serum will ship automatically, and you will have the option to order your custom cleanser, moisturizer or other supplementary formulas at any time.

Our skincare is formulated to help you make progress toward your personal skin goals. You’ll tell us your top priorities in your skin analysis so that our skin experts can optimize your formulas. And when your priorities change, we’ll change your routine, too.

The skin concerns we currently work on include:
- Fine lines & wrinkles
- Loss of firmness & elasticity
- Hyperpigmentation & dark spots
- Uneven skin tone
- Dry skin & rough patches
- Irritation & sensitivity
- Dullness
- Pollution damage & protection

In addition to the skin goals you choose to work on, our formulas go above and beyond with universally beneficial ingredients. We always include microbiome-friendly, functional ingredients to help boost overall skin health.

To gain comprehensive insight into your unique skin needs, the formulas we personalize for you start with a two-part skin analysis:

1. The skin profile includes a series of questions about your skin goals, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account.

2. The at-home skin test will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).

We’ve been in the skincare industry long enough to know that the one-size-fits-all approach just doesn’t work. That’s why we’ve flipped the industry’s standard - instead of starting with a product, we start with YOU.

Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For comparison, the US FDA has banned fewer than 50 ingredients and the European Union has banned approximately 1,300.

Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:

1. Safety: Did you know that your skin has the potential to absorb products into your bloodstream? Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.

2. Sustainability: We only source ingredients and materials that are made in a sustainable way. Our formulas are designed by skin experts in San Francisco and Toronto, and customized in environmentally-friendly labs.

3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.

4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.

Our skincare products are overall safe to use, but the best way to be sure is to contact our skin experts at support@pureculturebeauty.com.

Please note that our skincare does not contain SPF. We recommend applying mineral sunscreen (look for zinc oxide and/or titanium dioxide only) before you head outdoors, and reapplying regularly during prolonged sun exposure. Wearing a hat is a great way to give your skin an extra layer of protection, too.

After purchasing the custom serum and completing your skin analysis, you will be able to review all of the formulas we recommend for your skin.

Your serum will ship automatically, and you will have the option to order your custom cleanser, moisturizer or other supplementary formulas at any time.

Shop now. Pay later.
Always interest-free.

Add your
favorites to cart

Select Afterpay
at checkout

Log into or create
your Afterpay account,
instant approval decision

Your purchase will be
split into 4 payments,
payable every 2 weeks

You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Estimated payment amounts shown on product pages exclude taxes and shipping charges, which are added at checkout. Click here for complete terms. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2020 Afterpay