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Custom Serum

Rated 4.7 out of 5
Based on 170 reviews
or 4 interest-free installments of by

Custom Serum

Rated 4.7 out of 5
Based on 170 reviews
or 4 interest-free installments of by

Get the glow you've always wanted with a custom, made-for-you serum. Whether you want to brighten, tighten, soothe, smooth, clear, calm, protect or prevent, we’ll formulate your serum with clean, proven ingredients to help achieve your skin goals.

Fine lines & wrinkles
Dark spots & uneven tone
Breakouts & clogged pores
Redness & irritation
Firmness & elasticity
Dry skin & rough patches
Pore size
Shine control
This product is SOLD OUT.
IN THIS SET:
Free At-Home Skin Test – $25 Value
This quick and easy test measures your skin type, condition and barrier health from the comfort of home — no need to mail anything back to us. We’ll ask about your lifestyle, environment and skin goals, too. Learn more about our skin analysis.
Custom Serum (0.5 fl oz)

Your serum is specifically formulated to target your skin goals, while supporting your skin needs. All of our formulas are:

  • pH balanced + microbiome friendly
  • made with all-natural, non-comedogenic, plant-based ingredients
  • free of parabens, sulfates, phthalates, mineral oil. Cruelty-free, too
  • fast-absorbing, with an innovative matte finish to leave your skin feeling nourished and soft
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·

These specific formulas helped me

a) trust that it would work out ok for me

b) it's genuinely helping give my skin what it's apparently been craving

– Ash

These specific formulas helped me

a) trust that it would work out ok for me

b) it's genuinely helping give my skin what it's apparently been craving

– Ash

How it works

1 Order your Custom Serum kit.

2 Test your skin at home, no need to mail anything back.

3 We’ll customize formulas for your skin, and deliver them right to your door.

Testimonials

average rating 4.7 out of 5
Based on 170 reviews
  • 5 Stars
    128 Reviews
  • 4 Stars
    41 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
100% of reviewers would recommend this product to a friend
170 Reviews
Reviewed by Zoe E., from Canada
Verified Buyer
Custom Serum
Reviewing
Custom Serum
I recommend this product
Skin Type
Dry
Skin Concern
  • Dark spots & uneven tone
  • Dry skin & rough patches
Results
  • Softer & smoother texture
  • Increased hydration
  • Fewer dry patches
  • Reduction in dark spots & hyperpigmentation
  • Brighter & more even skin tone
  • Less irritation & inflammation
  • Smaller pore size
  • Healthy glow
Rated 5 out of 5
Review posted

5 Stars

I truly have never loved a serum more! I would not change anything about this incredible product!

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Reviewed by Caitie A., from Canada
Verified Buyer
Custom Serum
Reviewing
Custom Serum
I recommend this product
Skin Type
Normal
Skin Concern
  • Fine lines & wrinkles
  • Breakouts & clogged pores
Results
  • Softer & smoother texture
  • Smaller pore size
  • Healthy glow
Rated 5 out of 5
Review posted

5 Stars

How effective it is! My skin is incredubly soft and pores are so clear.

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Reviewed by Kate S., from United States
Verified Buyer
Custom Serum
Reviewing
Custom Serum
I recommend this product
Skin Type
Dry
Skin Concern
  • Fine lines & wrinkles
  • Firmness & elasticity
Results
  • Improved firmness
Rated 5 out of 5
Review posted

5 Stars

I like the impressive ingredients that seem highly effective! I love the scent! I enjoy that it is like a light oil!

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Boost your serum results

Prep your skin with a custom, sulfate-free cleanser so it’s ready to fully absorb the benefits of your serum. Then top it off with a pH balanced, microbiome friendly moisturizer — made just for you. Cleanse. Treat. Hydrate. Glow. Repeat. ✨

Try the full set for $100
or 4 interest-free installments of by

FAQs

Our skincare is formulated to help with your personal skin goals. The skin concerns we currently work on include:

- Fine lines & wrinkles
- Loss of firmness & elasticity
- Dryness & rough patches
- Redness & irritation
- Hyperpigmentation & dark spots
- Uneven skin tone
- Pollution damage
- Pore size
- Shine & oil control
- Breakouts & clogged pores

In addition to the skin goals you choose to work on, our formulas also include microbiome-friendly, functional ingredients to help protect skin and boost overall skin health.

To gain comprehensive insight into your unique skin needs, your custom skincare starts with a two-part skin analysis:

1. The skin profile includes a series of questions about your skin concerns, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account.

2. The at-home skin test will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).

Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For context, the EU has banned about 1,300 ingredients and the US FDA has banned less than 50.

Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:

1. Safety: Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.

2. Sustainability: We only source ingredients and materials that are made in a sustainable way.

3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.

4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.

Our skincare products are overall safe to use, but the best way to be sure is to contact our skin experts.

Please note that our skincare does not contain SPF. We recommend applying mineral sunscreen (look for zinc oxide and/or titanium dioxide only) before you head outdoors, and reapplying regularly during prolonged sun exposure.

After purchasing the custom serum and completing your skin analysis, you will be able to review all of the formulas we recommend for your skin.

Your serum will ship automatically, and you will have the option to order your custom cleanser, moisturizer or other supplementary formulas at any time.

Our skincare is formulated to help with your personal skin goals. The skin concerns we currently work on include:

- Fine lines & wrinkles
- Loss of firmness & elasticity
- Dryness & rough patches
- Redness & irritation
- Hyperpigmentation & dark spots
- Uneven skin tone
- Pollution damage
- Pore size
- Shine & oil control
- Breakouts & clogged pores

In addition to the skin goals you choose to work on, our formulas also include microbiome-friendly, functional ingredients to help protect skin and boost overall skin health.

To gain comprehensive insight into your unique skin needs, your custom skincare starts with a two-part skin analysis:

1. The skin profile includes a series of questions about your skin concerns, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account.

2. The at-home skin test will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).

Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For context, the EU has banned about 1,300 ingredients and the US FDA has banned less than 50.

Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:

1. Safety: Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.

2. Sustainability: We only source ingredients and materials that are made in a sustainable way.

3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.

4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.

Our skincare products are overall safe to use, but the best way to be sure is to contact our skin experts.

Please note that our skincare does not contain SPF. We recommend applying mineral sunscreen (look for zinc oxide and/or titanium dioxide only) before you head outdoors, and reapplying regularly during prolonged sun exposure.

After purchasing the custom serum and completing your skin analysis, you will be able to review all of the formulas we recommend for your skin.

Your serum will ship automatically, and you will have the option to order your custom cleanser, moisturizer or other supplementary formulas at any time.

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