Custom Serum
(46)or 4 interest-free installments of by
If you don't love it, contact us within 30 days for a complimentary reformulation or refund.
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Finding the right skincare is a really personal process. Pure Culture Beauty makes products specifically for you and your skin’s needs.
– @aishabeau
How it works
1 Order your Custom Serum kit.
2 Test your skin at home, no need to mail anything back.
3 We’ll customize formulas for your skin, and deliver them right to your door.
Testimonials
The serum is next level. It makes my skin so glowy — I love it!
My skin is so soft from the serum that I literally can't stop touching my face. I know I’m not supposed to touch my face all day but it’s THAT soft! All of my formulas are lightweight, but I can still feel the difference on my skin.
The serum has been my fave thus far (a lovely addition to my AM gua sha routine💫 ), saturating my skin with plant nutrients & moisture to reduce dryness & get my glow on this fall 🍂✨
I fell in love with the serum. This product helps keep my skin perfectly balanced by providing it with the hydration it needs. It absorbs quickly into my skin and I never feel or look greasy. I'm just left with a healthy glow, definitely one of my holy grail products!
Boost your serum results
Prep your skin with a custom, sulfate-free cleanser so it’s ready to fully absorb the benefits of your serum. Then top it off with a pH balanced, microbiome friendly moisturizer — made just for you. Cleanse. Treat. Hydrate. Glow. Repeat. ✨
Try the full set for $125$100
or 4 interest-free installments of by
FAQs
Our skincare is formulated to help you make progress toward your personal skin goals. You’ll tell us your top priorities in your skin analysis so that our skin experts can optimize your formulas. And when your priorities change, we’ll change your routine, too.
The skin concerns we currently work on include:
- Fine lines & wrinkles
- Loss of firmness & elasticity
- Hyperpigmentation & dark spots
- Uneven skin tone
- Dry skin & rough patches
- Irritation & sensitivity
- Dullness
- Pollution damage & protection
In addition to the skin goals you choose to work on, our formulas go above and beyond with universally beneficial ingredients. We always include microbiome-friendly, functional ingredients to help boost overall skin health.
To gain comprehensive insight into your unique skin needs, the formulas we personalize for you start with a two-part skin analysis:
1. The skin profile includes a series of questions about your skin goals, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account.
2. The at-home skin test will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).
We’ve been in the skincare industry long enough to know that the one-size-fits-all approach just doesn’t work. That’s why we’ve flipped the industry’s standard - instead of starting with a product, we start with YOU.
Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For comparison, the US FDA has banned fewer than 50 ingredients and the European Union has banned approximately 1,300.
Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:
1. Safety: Did you know that your skin has the potential to absorb products into your bloodstream? Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.
2. Sustainability: We only source ingredients and materials that are made in a sustainable way. Our formulas are designed by skin experts in San Francisco and Toronto, and customized in environmentally-friendly labs.
3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.
4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.
Our skincare products are overall safe to use, but the best way to be sure is to contact our skin experts at support@pureculturebeauty.com.
Please note that our skincare does not contain SPF. We recommend applying mineral sunscreen (look for zinc oxide and/or titanium dioxide only) before you head outdoors, and reapplying regularly during prolonged sun exposure. Wearing a hat is a great way to give your skin an extra layer of protection, too.
After purchasing the custom serum and completing your skin analysis, you will be able to review all of the formulas we recommend for your skin.
Your serum will ship automatically, and you will have the option to order your custom cleanser, moisturizer or other supplementary formulas at any time.
Our skincare is formulated to help you make progress toward your personal skin goals. You’ll tell us your top priorities in your skin analysis so that our skin experts can optimize your formulas. And when your priorities change, we’ll change your routine, too.
The skin concerns we currently work on include:
- Fine lines & wrinkles
- Loss of firmness & elasticity
- Hyperpigmentation & dark spots
- Uneven skin tone
- Dry skin & rough patches
- Irritation & sensitivity
- Dullness
- Pollution damage & protection
In addition to the skin goals you choose to work on, our formulas go above and beyond with universally beneficial ingredients. We always include microbiome-friendly, functional ingredients to help boost overall skin health.
To gain comprehensive insight into your unique skin needs, the formulas we personalize for you start with a two-part skin analysis:
1. The skin profile includes a series of questions about your skin goals, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account.
2. The at-home skin test will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).
We’ve been in the skincare industry long enough to know that the one-size-fits-all approach just doesn’t work. That’s why we’ve flipped the industry’s standard - instead of starting with a product, we start with YOU.
Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For comparison, the US FDA has banned fewer than 50 ingredients and the European Union has banned approximately 1,300.
Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:
1. Safety: Did you know that your skin has the potential to absorb products into your bloodstream? Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.
2. Sustainability: We only source ingredients and materials that are made in a sustainable way. Our formulas are designed by skin experts in San Francisco and Toronto, and customized in environmentally-friendly labs.
3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.
4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.
Our skincare products are overall safe to use, but the best way to be sure is to contact our skin experts at support@pureculturebeauty.com.
Please note that our skincare does not contain SPF. We recommend applying mineral sunscreen (look for zinc oxide and/or titanium dioxide only) before you head outdoors, and reapplying regularly during prolonged sun exposure. Wearing a hat is a great way to give your skin an extra layer of protection, too.
After purchasing the custom serum and completing your skin analysis, you will be able to review all of the formulas we recommend for your skin.
Your serum will ship automatically, and you will have the option to order your custom cleanser, moisturizer or other supplementary formulas at any time.