Custom formulas for your fine lines & wrinkles

Clean, custom skincare — made just for you

Get My Custom Formulas

Our philosophy

Your skin type, your genes, your lifestyle—all these things, and more, make your skin unique. That’s why you deserve skincare that doesn’t take a one-size-fits-all approach. At Pure Culture, we create custom, clean skincare solutions that are as unique as your skin.

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The best skincare
starts with you

Your life, your goals, your custom formulas.
You decide where to start

Money-Back Guarantee
If you don't love it, contact us within 30 days for a complimentary reformulation or refund.
Made-for-you serum to treat your skin needs and achieve your skin goals.
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Custom Serum
$45
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Our holy grail ✨ Trio of custom formulas to cleanse, treat and hydrate your skin to a healthy glow.
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Custom Skincare Set
$100
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Test your skin type, condition and barrier health to get custom formula recommendations.
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At-Home Skin Test
$25
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Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·
Cruelty-free
·
Sulfate-free
·
Paraben-free
·
Mineral oil-free
·
Phthalate-free
·

Finding the right skincare is a really personal process. Pure Culture Beauty makes products specifically for you and your skin’s needs.

– @aishabeau

See the photos

Finding the right skincare is a really personal process. Pure Culture Beauty makes products specifically for you and your skin’s needs.

– @aishabeau

See the photos

How we formulate your custom skincare

1 Tell us about your lifestyle and skin goals, then test your skin at home — no need to mail anything back.

2 Based on your skin analysis, we select clean, high-impact ingredients for your personal formulas.

3 Your skincare is made for you and delivered to your door.

Learn more about our skin analysisLearn more about our skin analysis
Before
After just 2 weeks

First off, I love my Pure Culture products and I feel they've worked their way into my routine seamlessly. Honestly immediately after using them my skin really does glow, which is great. I noticed that my skin doesn't have as much texture as it did when I started, it's a lot smoother. Also, I had a big dark mark on my cheek from an acne scar and that is now completely gone.

– @aishabeau

Skincare that’s clean all around

Clean

All of the ingredients we use meet global clean beauty standards and are proven effective — you’ll see and feel the difference from the first use. Our formulas are free of parabens, sulfates, mineral oil and phthalates. And always cruelty-free, too.

Sustainable

From clean ingredients to sustainable packaging, we work hard to minimize our impact on the planet. We use the latest science in environmentally-friendly production and our packaging is made from glass, sugarcane and FSC certified materials.

Transparent

All of our formulas are curated with ethically-sourced, plant-based ingredients and materials. We require accountability at every level of our supply chain, and hold our partners to the highest standards.

Clean

All of the ingredients we use meet global clean beauty standards and are proven effective — you’ll see and feel the difference from the first use. Our formulas are free of parabens, sulfates, mineral oil and phthalates. And always cruelty-free, too.

Sustainable

From clean ingredients to sustainable packaging, we work hard to minimize our impact on the planet. We use the latest science in environmentally-friendly production and our packaging is made from glass, sugarcane and FSC certified materials.

Transparent

All of our formulas are curated with ethically-sourced, plant-based ingredients and materials. We require accountability at every level of our supply chain, and hold our partners to the highest standards.

Testimonials

5 Stars

My skin has never been this soft! I noticed an improvement immediately, and my set is now part of my daily skincare routine. I think they made such an impact because of the skin test.

— Ana M.
5 Stars

The serum is next level. It makes my skin so glowy — I love it!

— Mia R.
5 Stars

I fell in love with the serum. This product helps keep my skin perfectly balanced by providing it with the hydration it needs. It absorbs quickly into my skin and I never feel or look greasy. I'm just left with a healthy glow, definitely one of my holy grail products!

— Delilah N.
5 Stars

My skin is so soft from the serum that I literally can't stop touching my face. I know I’m not supposed to touch my face all day but it’s THAT soft! All of my formulas are lightweight, but I can still feel the difference on my skin.

— Karla G.
5 Stars

I love that the products are clean and contain the perfect combination of ingredients that my skin needs.

— Rose V.

Join the convo @pureculturebeauty

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