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You are more than just a skin type

You deserve skincare that’s made for you, and that brings out the best in your unique skin


Joy Chen, Co-Founder & CEO of Pure Culture Beauty, is a clean beauty expert who has dedicated the past two decades to building innovative skincare brands and relentlessly championing the use of clean ingredients without compromising on product performance. As a BIPOC female leader, she gives back through her work with Girls Inc. and mentors beauty & wellness entrepreneurs from her alma maters at UC Berkeley and Harvard.


Victor Casale, Co-Founder & Chief Scientist of Pure Culture Beauty, has been internationally recognized as a leading beauty chemist for over 30 years. Victor formulated the original MAC Cosmetics products (many of which are still sold today) and launched Cover FX, the first brand to innovate foundation offerings that match every skin tone. As a Co-Founder of the non-profit PACT Collective, Victor is dedicated to finding solutions for the beauty industry’s packaging and sustainability challenges. 

Raising the bar for clean beauty, one glass bottle at a time

It’s estimated that up to 40% of beauty products end up in the landfill because they’re unsold, expired, returned or just didn’t work. We are on a mission to change that with made-for-you formulas created from responsibly sourced clean ingredients in sustainable packaging – so nothing goes to waste.

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