Did you know, 75% of consumers are using the wrong skincare? Your skin test eliminates the guesswork so you have a serum that works perfectly for you.
Our skin experts craft your custom serum with clean, plant-based ingredients that target your skin concerns and support overall skin health.
We deliver your personalized serum right to your front door. And as your skin needs & goals change over time, so do your custom formulas.
I like it very much
gentle on my skin. Absorbs very well. No sticky residue. Highly recommend.
My skin looks amazing since using this customized serum.
Before selecting ingredients for your formulas, we analyze your skin to understand your unique skin needs and goals. Our skin experts carefully select key actives that target your skin concerns and also help promote overall skin health.
For a better idea of the ingredients we'll use in your formulas, you can explore ingredients by skin concern here.
The skin concerns we currently work on include:
- Dark spots & uneven tone
- Fine lines & wrinkles
- Breakouts & clogged pores
- Dry skin & rough patches
- Firmness & elasticity
- Pore size & skin texture
- Oil & shine control
If you're not satisfied with the ingredients we recommend for you, contact us within 30 days for a complimentary reformulation or refund.
A custom serum is the perfect introduction to custom skincare because you can add it right into your current routine. Our formulas are safe to layer with most other products, but feel free to contact our skin experts if you have any questions.
Yes, our custom formulations are available without added fragrance. During your skin analysis, you will have the option to select fragrance free or fragranced with essential oils.
To gain comprehensive insight into your unique skin needs, we start with a two-part skin analysis:
1. Skin profile. This includes a series of questions about your skin concerns, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account.
2. At-home skin test. Your skin test kit will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).
Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For context, the EU has banned about 1,300 ingredients and the US FDA has banned less than 50.
Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:
1. Safety: Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.
2. Sustainability: We only source ingredients and materials that are made in a sustainable way.
3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.
4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.
Before selecting ingredients for your formulas, we analyze your skin to understand your unique skin needs and goals. Our skin experts carefully select key actives that target your skin concerns and also help promote overall skin health.
For a better idea of the ingredients we'll use in your formulas, you can explore ingredients by skin concern here.
The skin concerns we currently work on include:
- Dark spots & uneven tone
- Fine lines & wrinkles
- Breakouts & clogged pores
- Dry skin & rough patches
- Firmness & elasticity
- Pore size & skin texture
- Oil & shine control
If you're not satisfied with the ingredients we recommend for you, contact us within 30 days for a complimentary reformulation or refund.
A custom serum is the perfect introduction to custom skincare because you can add it right into your current routine. Our formulas are safe to layer with most other products, but feel free to contact our skin experts if you have any questions.
Yes, our custom formulations are available without added fragrance. During your skin analysis, you will have the option to select fragrance free or fragranced with essential oils.
To gain comprehensive insight into your unique skin needs, we start with a two-part skin analysis:
1. Skin profile. This includes a series of questions about your skin concerns, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account.
2. At-home skin test. Your skin test kit will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).
Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For context, the EU has banned about 1,300 ingredients and the US FDA has banned less than 50.
Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:
1. Safety: Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.
2. Sustainability: We only source ingredients and materials that are made in a sustainable way.
3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.
4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.
We'll mail the skin test kit directly to you, and you can complete it at home whenever you are ready. No need to mail anything back to us — just log your results in your Pure Culture account.
Our products are designed for the majority of common skin needs and goals. Dark spots? Yep. Aging? Absolutely. But, we're still working to develop formulas for acne-prone skin. If this is your primary concern, hang tight and we'll have something for you in the future.
For skin conditions that typically require medical care, such as eczema or rosacea, we recommend you seek extended care from a medical professional.
If you don't love it, contact us within 30 days for a complimentary reformulation or refund.