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Custom Serum & Moisturizer Kit

Rated 4.8 out of 5
Based on 565 reviews
or 4 interest-free installments of by
Take the guesswork out of finding skincare that works — test your skin at home and get two custom formulas made to treat and hydrate your skin. Whether you want to brighten, tighten, soothe, smooth, clear, calm, protect or prevent, we'll formulate your serum and moisturizer using clean, proven ingredients to help you achieve your skin goals. You’ll love the results, guaranteed.

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Satisfaction Guarantee
If you don't love it, contact us within 30 days for a complimentary reformulation or refund.

Skin concerns

Breakouts & clogged pores
Dark spots & uneven tone
Dry skin & rough patches
Fine lines & wrinkles
Firmness & elasticity
Oil & shine control
Pore size
Redness & irritation
Ingredients by skin concern

In this kit

At-Home Skin Test
At-Home Skin Test — ships first
Custom Serum
Custom Serum
0.5 fl oz
Custom Moisturizer
Custom Moisturizer
1.5 fl oz

Details

  • Formulated with ingredients for your skin needs & goals
  • Made with prebiotics & postbiotics to nourish your skin barrier
  • Customized for your skin type — dry, normal, combo, oily, acne-prone & sensitive
  • Option for fragrance-free or fragranced with essential oils
  • Vegan, cruelty-free, and free of parabens, sulfates, phthalates, silicones & mineral oil
  • Sustainable glass bottles, sugarcane tubes & FSC certified paper

How it works

Read the reviews

average rating 4.8 out of 5
Based on 565 reviews
  • 5 Stars
    429 Reviews
  • 4 Stars
    133 Reviews
  • 3 Stars
    3 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
100% of reviewers would recommend this product to a friend
565 Reviews
Reviewed by Deyzani
Custom Serum — Kit
Reviewing
Custom Serum — Kit
I recommend this product
Rated 4 out of 5
Review posted

4 Stars

It’s very nice and it doesn’t have the sticky feeling I get with other serums. Loveeeeee this product! The smell isn’t really my cup of tea. Overall very good serum.

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Reviewed by Jennifer
Custom Serum
Reviewing
Custom Serum
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

My favorite serum. It makes my skin really glow and is safe for my sensitive skin. I use this a few times a week.

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Reviewed by Amanda
Verified Buyer
Custom Serum & Moisturizer Kit
Reviewing
Custom Serum & Moisturizer Kit
I recommend this product
Skin Type
Combo
Skin Concern
  • Dark spots & uneven tone
  • Fine lines & wrinkles
Results
  • Softer & smoother texture
  • Reduction in dark spots & hyperpigmentation
  • Brighter & more even skin tone
Rated 5 out of 5
Review posted

this kit is a gamechanger

loved the whole experience from testing my skin at home to getting my custom products. i've been using my serum and moisturizer for about a week now and can already see positive changes in the tone and texture of my skin. i already have a go-to cleanser, and had no issues adding the products to my routine

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Frequently asked questions

Before selecting ingredients for your formulas, we analyze your skin to understand your unique skin needs and goals. Our skin experts carefully select key actives that target your skin concerns and also help promote overall skin health. 

For a better idea of the ingredients we'll use in your formulas, you can explore ingredients by skin concern here.

The skin concerns we currently work on include:
- Dark spots & uneven tone
- Fine lines & wrinkles
- Breakouts & clogged pores
- Dry skin & rough patches
- Firmness & elasticity
- Pore size & skin texture
- Oil & shine control

If you're not satisfied with the ingredients we recommend for you, contact us within 30 days for a complimentary reformulation or refund. 

Our formulas are customized for your skin type, including:
- Dry skin
- Normal skin
- Oily skin
- Combination skin
- Sensitive skin
- Acne-prone skin
- Skin stressed by pollutants or irritants

For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us.

Yes, our custom formulations are available without added fragrance. During your skin analysis, you will have the option to select fragrance free or fragranced with essential oils. 

To gain comprehensive insight into your unique skin needs, we start with a two-part skin analysis:

1. Skin profile. This includes a series of questions about your skin concerns, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account. 

2. At-home skin test. Your skin test kit will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).

Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For context, the EU has banned about 1,300 ingredients and the US FDA has banned less than 50.

Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:

1. Safety: Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.

2. Sustainability: We only source ingredients and materials that are made in a sustainable way.

3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.

4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.

Before selecting ingredients for your formulas, we analyze your skin to understand your unique skin needs and goals. Our skin experts carefully select key actives that target your skin concerns and also help promote overall skin health. 

For a better idea of the ingredients we'll use in your formulas, you can explore ingredients by skin concern here.

The skin concerns we currently work on include:
- Dark spots & uneven tone
- Fine lines & wrinkles
- Breakouts & clogged pores
- Dry skin & rough patches
- Firmness & elasticity
- Pore size & skin texture
- Oil & shine control

If you're not satisfied with the ingredients we recommend for you, contact us within 30 days for a complimentary reformulation or refund. 

Our formulas are customized for your skin type, including:
- Dry skin
- Normal skin
- Oily skin
- Combination skin
- Sensitive skin
- Acne-prone skin
- Skin stressed by pollutants or irritants

For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us.

Yes, our custom formulations are available without added fragrance. During your skin analysis, you will have the option to select fragrance free or fragranced with essential oils. 

To gain comprehensive insight into your unique skin needs, we start with a two-part skin analysis:

1. Skin profile. This includes a series of questions about your skin concerns, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account. 

2. At-home skin test. Your skin test kit will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).

Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For context, the EU has banned about 1,300 ingredients and the US FDA has banned less than 50.

Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:

1. Safety: Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.

2. Sustainability: We only source ingredients and materials that are made in a sustainable way.

3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.

4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.

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