These specific formulas helped me
a) trust that it would work out ok for me
b) it's genuinely helping give my skin what it's apparently been craving
– Ash
1 Order your Custom Skincare Set.
2 Test your skin at home, no need to mail anything back.
3 We’ll customize formulas for your skin and deliver them right to your door.
My skin has never been this soft! I noticed an improvement immediately, and my set is now part of my daily skincare routine. I think they made such an impact because of the skin test.
The textures! My cleanser has a beautiful lather unlike anything I've used before. The serum absorbs quickly with a moisturized finish. And the moisturizer melts into my skin.
I love that the products are clean and contain the perfect combination of ingredients that my skin needs.
Love that it’s customized just for me. The products even have my name. It felt so special.
It's hydrating, feels light, and is moisturizing while giving me a bit more occlusive.
My skin has looked noticeably more radiant and clear ever since I started using this serum.
I love that its oil based and doesnt break me out. First oil serum that doesnt break me out!
Key ingredients from each step work together to maximize effectiveness.
Nourishing prebiotics and postbiotics balance and protect beneficial microflora.
Free of parabens, sulfates, phthalates and mineral oil. Always cruelty-free.
Custom doesn’t mean complicated—use your routine daily, both morning and night.
Our formulas are customized for your skin needs & goals. The skin concerns we currently work on include:
• Breakouts & clogged pores
• Dark spots & hyperpigmentation
• Dry skin & rough patches
• Fine lines & wrinkles
• Loss of firmness & elasticity
• Redness & irritation
• Oil control
• Pore size
• Uneven skin tone
In addition to the skin goals you choose to work on, our formulas also include microbiome-friendly, functional ingredients to help protect skin and boost overall skin health.
Our formulas are customized for your skin type and condition, including:
• Dry skin
• Normal skin
• Oily skin
• Combination skin
• Acne-prone skin
• Sensitive skin
• Skin stressed by pollutants or irritants
For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us.
To gain comprehensive insight into your unique skin needs, we start with a two-part skin analysis:
1. Skin profile. This includes a series of questions about your skin concerns, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account.
2. At-home skin test. Your skin test kit will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).
Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For context, the EU has banned about 1,300 ingredients and the US FDA has banned less than 50.
Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us — they’re commitments that guide our decision making at every level of our business:
1. Safety: Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.
2. Sustainability: We only source ingredients and materials that are made in a sustainable way.
3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.
4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.
We get that everyone uses their products at different rates, and that subscriptions can be intimidating. Our skincare is a one-time purchase with no subscription required. And we make it easy to reorder whenever you’re ready.
Our formulas are customized for your skin needs & goals. The skin concerns we currently work on include:
• Breakouts & clogged pores
• Dark spots & hyperpigmentation
• Dry skin & rough patches
• Fine lines & wrinkles
• Loss of firmness & elasticity
• Redness & irritation
• Oil control
• Pore size
• Uneven skin tone
In addition to the skin goals you choose to work on, our formulas also include microbiome-friendly, functional ingredients to help protect skin and boost overall skin health.
Our formulas are customized for your skin type and condition, including:
• Dry skin
• Normal skin
• Oily skin
• Combination skin
• Acne-prone skin
• Sensitive skin
• Skin stressed by pollutants or irritants
For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us.
To gain comprehensive insight into your unique skin needs, we start with a two-part skin analysis:
1. Skin profile. This includes a series of questions about your skin concerns, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account.
2. At-home skin test. Your skin test kit will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).
Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For context, the EU has banned about 1,300 ingredients and the US FDA has banned less than 50.
Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us — they’re commitments that guide our decision making at every level of our business:
1. Safety: Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.
2. Sustainability: We only source ingredients and materials that are made in a sustainable way.
3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.
4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.
We get that everyone uses their products at different rates, and that subscriptions can be intimidating. Our skincare is a one-time purchase with no subscription required. And we make it easy to reorder whenever you’re ready.
We'll mail the skin test kit directly to you, and you can complete it at home whenever you are ready. No need to mail anything back to us — just log your results in your Pure Culture account.
Our products are designed for the majority of common skin needs and goals. Dark spots? Yep. Aging? Absolutely. But, we're still working to develop formulas for acne-prone skin. If this is your primary concern, hang tight and we'll have something for you in the future.
For skin conditions that typically require medical care, such as eczema or rosacea, we recommend you seek extended care from a medical professional.
If you don't love it, contact us within 30 days for a complimentary reformulation or refund.
