
Custom Skincare Set




Finding the right skincare is a really personal process. Pure Culture Beauty makes products specifically for you and your skin’s needs.
– @aishabeau
How it works
1 Order your Custom Skincare Set.
2 Test your skin at home, no need to mail anything back.
3 We’ll customize formulas for your skin, and deliver them right to your door.
Testimonials

My skin has never been this soft! I noticed an improvement immediately, and my set is now part of my daily skincare routine. I think they made such an impact because of the skin test. I've always had to guess at my skin type and needs. Some days my skin is oily, some days it's dry, and I have redness, so it was always difficult to find products that really fit.

The textures! My cleanser has a beautiful lather unlike anything I've used before. The serum absorbs quickly with a moisturized finish. And the moisturizer melts into my skin.

I love that the products are clean and contain the perfect combination of ingredients that my skin needs.

Love that it’s customized just for me. The products even have my name. It felt so special.
FAQs
Our skincare is formulated to help you make progress toward your personal skin goals. You’ll tell us your top priorities in your skin analysis so that our skin experts can optimize your formulas. And when your priorities change, we’ll change your routine, too.
The skin concerns we currently work on include:
- Fine lines & wrinkles
- Loss of firmness & elasticity
- Hyperpigmentation & dark spots
- Uneven skin tone
- Dry skin & rough patches
- Irritation & sensitivity
- Dullness
- Pollution damage & protection
In addition to the skin goals you choose to work on, our formulas go above and beyond with universally beneficial ingredients. We always include microbiome-friendly, functional ingredients to help boost overall skin health.
Our formulas are designed for the majority of common skin types. Currently we offer skincare customized for:
-Dry skin
-Normal skin
-Oily skin
-Combination skin
-Sensitive skin
-Skin stressed by pollutants or irritants
We are still working to develop skincare routines for acne-prone skin types, which will be ready soon. If this is your primary concern and you'd like to be notified when these formulas become available, please sign up for our email list here.
For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us at support@pureculturebeauty.com.
To gain comprehensive insight into your unique skin needs, the formulas we personalize for you start with a two-part skin analysis:
1. The skin profile includes a series of questions about your skin goals, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account.
2. The at-home skin test will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).
We’ve been in the skincare industry long enough to know that the one-size-fits-all approach just doesn’t work. That’s why we’ve flipped the industry’s standard—instead of starting with a product, we start with YOU.
Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For comparison, the US FDA has banned fewer than 50 ingredients and the European Union has banned approximately 1,300.
Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:
1. Safety: Did you know that your skin has the potential to absorb products into your bloodstream? Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.
2. Sustainability: We only source ingredients and materials that are made in a sustainable way. Our formulas are designed by skin experts in San Francisco and Toronto, and customized in environmentally-friendly labs.
3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.
4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.
Our skincare is always a one-time purchase with no subscription needed.
We understand that everyone uses their products at different rates, and that subscriptions can be intimidating. You have the option to reorder any time you’re ready.
Our skincare is formulated to help you make progress toward your personal skin goals. You’ll tell us your top priorities in your skin analysis so that our skin experts can optimize your formulas. And when your priorities change, we’ll change your routine, too.
The skin concerns we currently work on include:
- Fine lines & wrinkles
- Loss of firmness & elasticity
- Hyperpigmentation & dark spots
- Uneven skin tone
- Dry skin & rough patches
- Irritation & sensitivity
- Dullness
- Pollution damage & protection
In addition to the skin goals you choose to work on, our formulas go above and beyond with universally beneficial ingredients. We always include microbiome-friendly, functional ingredients to help boost overall skin health.
Our formulas are designed for the majority of common skin types. Currently we offer skincare customized for:
-Dry skin
-Normal skin
-Oily skin
-Combination skin
-Sensitive skin
-Skin stressed by pollutants or irritants
We are still working to develop skincare routines for acne-prone skin types, which will be ready soon. If this is your primary concern and you'd like to be notified when these formulas become available, please sign up for our email list here.
For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us at support@pureculturebeauty.com.
To gain comprehensive insight into your unique skin needs, the formulas we personalize for you start with a two-part skin analysis:
1. The skin profile includes a series of questions about your skin goals, lifestyle and environment. Whether you live near an ocean or the mountains, rigorously exercise, or work at home in front of a computer screen, we take it all into account.
2. The at-home skin test will ship directly to you, so you can easily measure your skin type, condition and barrier health from the comfort of home. It is a quick test that uses paper strips pressed onto your cheeks and forehead, and you’ll input the results into your Pure Culture account (no need to send anything back to us in the mail!).
We’ve been in the skincare industry long enough to know that the one-size-fits-all approach just doesn’t work. That’s why we’ve flipped the industry’s standard—instead of starting with a product, we start with YOU.
Our strict definition of clean has resulted in banning over 2,700 specific ingredients due to safety and sustainability concerns. For comparison, the US FDA has banned fewer than 50 ingredients and the European Union has banned approximately 1,300.
Our approach to clean beauty is 4-fold. These aren’t just checkboxes to us—they’re commitments that guide our decision making at every level of our business:
1. Safety: Did you know that your skin has the potential to absorb products into your bloodstream? Your skin is directly related to your overall wellness, which means we would never risk any ingredients that are known to be harmful.
2. Sustainability: We only source ingredients and materials that are made in a sustainable way. Our formulas are designed by skin experts in San Francisco and Toronto, and customized in environmentally-friendly labs.
3. Natural ingredients: Our ingredients come from nature, and transparency in ingredients is paramount for us.
4. Ethical sources: We only use cruelty-free ingredients and materials that come from trusted partners with fair labor conditions and wages.
Our skincare is always a one-time purchase with no subscription needed.
We understand that everyone uses their products at different rates, and that subscriptions can be intimidating. You have the option to reorder any time you’re ready.