Grab your custom skincare kit at Target and start customizing your formulas today

We’ve worked in the beauty industry long enough to know that one-size-fits-all skincare won’t work. You deserve skincare that’s made for you, and that brings out the best in your unique skin. We started Pure Culture Beauty to deliver on this promise—to create skincare that’s clean, effective and just for you.
former CEO of Yes to
co-founder of MAC, CoverFX
Each kit includes a skin test and skincare formulas that are customized based on your skin analysis. Custom skincare kits are available in-store and on target.com.
75% of consumers are wrong about their skin type. Our simple & effective skin test takes the guesswork out of finding skincare that works for you.
We’ll customize your formulas with clean, plant-based ingredients for your skin needs & goals. And then deliver your skincare right to your door.
Formulated with key active ingredients hand-selected for your skin needs & goals.
Our formulas are vegan, cruelty-free, paraben-free, sulfate-free, phthalate-free and mineral oil-free.
Made with prebiotics & postbiotics to help nourish your skin’s microbiome and support a healthy skin barrier.
Bottled in recyclable glass and sugarcane-based tubes, packaged with FSC certified paper.
Our formulas are customized for your skin needs & goals. The skin concerns we currently work on include:
- Dark spots & uneven tone
- Fine lines & wrinkles
- Breakouts & clogged pores
- Dry skin & rough patches
- Firmness & elasticity
- Redness & irritation
- Pore size & skin texture
- Oil & shine control
In addition to the skin goals you choose to work on, our formulas also include microbiome-friendly, functional ingredients to help protect skin and boost overall skin health.
Our formulas are customized for your skin type, including:
- Dry skin
- Normal skin
- Oily skin
- Combination skin
- Sensitive skin
- Acne-prone skin
- Skin stressed by pollutants or irritants
For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us.
Yes, our custom formulations are available without added fragrance. During your skin analysis, you will have the option to select fragrance free or fragranced with essential oils.
Yes, we are Target Clean and surpass the requirements with our strict standards for clean, sustainable products.
Inside the kit you purchased from Target, you’ll find a unique activation code which you can redeem here to get started.
After you redeem your code and activate your account, you will be able to start your skin analysis. If you have any questions, please feel free to contact us.
Our formulas are customized for your skin needs & goals. The skin concerns we currently work on include:
- Dark spots & uneven tone
- Fine lines & wrinkles
- Breakouts & clogged pores
- Dry skin & rough patches
- Firmness & elasticity
- Redness & irritation
- Pore size & skin texture
- Oil & shine control
In addition to the skin goals you choose to work on, our formulas also include microbiome-friendly, functional ingredients to help protect skin and boost overall skin health.
Our formulas are customized for your skin type, including:
- Dry skin
- Normal skin
- Oily skin
- Combination skin
- Sensitive skin
- Acne-prone skin
- Skin stressed by pollutants or irritants
For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us.
Yes, our custom formulations are available without added fragrance. During your skin analysis, you will have the option to select fragrance free or fragranced with essential oils.
Yes, we are Target Clean and surpass the requirements with our strict standards for clean, sustainable products.
Inside the kit you purchased from Target, you’ll find a unique activation code which you can redeem here to get started.
After you redeem your code and activate your account, you will be able to start your skin analysis. If you have any questions, please feel free to contact us.
We'll mail the skin test kit directly to you, and you can complete it at home whenever you are ready. No need to mail anything back to us — just log your results in your Pure Culture account.
Our products are designed for the majority of common skin needs and goals. Dark spots? Yep. Aging? Absolutely. But, we're still working to develop formulas for acne-prone skin. If this is your primary concern, hang tight and we'll have something for you in the future.
For skin conditions that typically require medical care, such as eczema or rosacea, we recommend you seek extended care from a medical professional.
If you don't love it, contact us within 30 days for a complimentary reformulation or refund.