Pure Culture Beauty | Target | Pure Culture Beauty

How it works

01

Get your custom skincare kit

Each kit includes a skin test and skincare formulas that are customized based on your skin analysis. Custom skincare kits are available in-store and on target.com.

02

Test your skin at home

75% of consumers are wrong about their skin type. Our simple & effective skin test takes the guesswork out of finding skincare that works for you.

03

Custom skincare, delivered

We’ll customize your formulas with clean, plant-based ingredients for your skin needs & goals. And then deliver your skincare right to your door.

Explore ingredients by skin concern

Skincare that’s made just for you

Start with the skincare kit that's right for you—each kit includes a skin test and formulas made for your skin.

If you've already purchased your kit at Target, redeem your code to get started

Skin Test Kit + Custom Serum

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Best Value

Skin Test Kit + Custom Cleanser, Serum & Moisturizer

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Skin Test Kit + Custom Cleanser & Serum

Shop now

Skin Test Kit + Custom Serum & Moisturizer

Shop now

Made for you

Formulated with key active ingredients hand-selected for your skin needs & goals.

Target clean

Our formulas are vegan, cruelty-free, paraben-free, sulfate-free, phthalate-free and mineral oil-free.

Microbiome-friendly

Made with prebiotics & postbiotics to help nourish your skin’s microbiome and support a healthy skin barrier.

Sustainable

Bottled in recyclable glass and sugarcane-based tubes, packaged with FSC certified paper.

Frequently asked questions

Our formulas are customized for your skin needs & goals. The skin concerns we currently work on include:
- Dark spots & uneven tone
- Fine lines & wrinkles
- Breakouts & clogged pores
- Dry skin & rough patches
- Firmness & elasticity
- Redness & irritation
- Pore size & skin texture
- Oil & shine control

In addition to the skin goals you choose to work on, our formulas also include microbiome-friendly, functional ingredients to help protect skin and boost overall skin health.

Our formulas are customized for your skin type, including:
- Dry skin
- Normal skin
- Oily skin
- Combination skin
- Sensitive skin
- Acne-prone skin
- Skin stressed by pollutants or irritants

For skin conditions that typically require medical care, such as extreme eczema or rosacea, we recommend you seek extended care from a medical professional. If you have any questions about the skin types we address, please feel free to contact us.

Yes, our custom formulations are available without added fragrance. During your skin analysis, you will have the option to select fragrance free or fragranced with essential oils.

Yes, we are Target Clean and surpass the requirements with our strict standards for clean, sustainable products.

Learn more about our ingredients and commitment to clean.

Inside the kit you purchased from Target, you’ll find a unique activation code which you can redeem here to get started.

After you redeem your code and activate your account, you will be able to start your skin analysis. If you have any questions, please feel free to contact us.